#IZZO // THE STORY BEHIND

To introduce our first short-travel trail bike, we wanted to once again present something out of left field, in typical YT fashion. No Hollywood actors this time, but still something revolutionary. The task at hand was to showcase the characteristics of the product without actually using the bike or even featuring the subject of mountain biking at all.
Since we were inspired by the Katana sword already during the development of the bike, and because we’ve always been fascinated by this era of Japanese culture, it was a logical step to arrive at the anime genre.