As the leader of our Global PR Team, you are the first point of contact at YT for media inquiries and the interface to journalists, trade media and the press worldwide.
You are responsible for building and maintaining our network and work closely with the whole PR team to manage external communications in our markets.
You develop and execute the paid media strategy as well as the product seeding strategy.
You continue to evolve the brand communication and PR strategy of YT Industries.
You analyse our global PR activation based on KPIs, own the budget and streamline the communication based on our brand strategy.
You support and advise the departments on PR-specific issues for internal and external stakeholders.
What you'll bring
A degree in Marketing and/or Communication or similar education
At least 3-5 years of industry or publishing experience
In-depth knowledge of everything related to MTB, MTB specific components, technology, new developments, and trends
Deep understanding of the YT brand philosophy and the way of “living uncaged” is absolutely crucial
Mechanical skills are a plus
Understanding of competitor landscape
Strong analytical and organizational skills
Ability to analyze market data and conducting consumer and media research
Outstanding communication skills
Strong relationship management skills
Fluent in English and German, any other language will help you during coffee break in our international team
What We Offer
Flexible remote working options (up to 50%)
Great office environment and highly motivated colleagues
Flat organizational structure and individual development possibilities
Discount on YT bikes, service & repairs, apparel, and accessories
Workout opportunities in the YT gym as well as afterwork and lunch rides
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